We often hear the terms NFTs and Blockchain technology in parallel. However, are you aware of their correlation? Well, NFTs are created and introduced in the Blockchain network similar to Bitcoin and Ethereum. Along with sharing the same platform, they are valuable digital assets that can be traded globally. Collaterally, the Marketing industry is embracing these NFTs with open arms. From contemporary culture to modern fashion, luxury, cuisine or real estate, NFTs have invaded the minds of the marketers with novice marketing concepts. From the time we recovered with traditional marketing tactics by the wave of digital marketing, we in the blink of an eye are witnessing another leap in the marketing world with NFT advertisement. Exemplifications of NFT in the marketing industry The fashion giants like Gucci and Nike are the forerunners of NFT based marketing for the year 2022. Did you know? The Italian fashionista company, Gucci, released NFT sneakers under the section “virtu...
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